Upcoming: Online Learning Spotlight Events

Jul 15, 2009: Webinar: The Personal/Professional Mix: Getting it Right in Social Media at Webinar - Online Eastern Time

Nonprofit Marketing Guide.com — Mon, 15 Jun 2009 10:19:20 -0700

We all know not to put those druken party photos online, and we also know that our supporters expect “authenticity” — which frequently means seeing the real people behind the 501(c)(3) when they connect on Facebook or Twitter or read your campaign blog. So where’s the happy medium? This webinar will help you find it.

Jul 21, 2009: Webinar: Attracting More Website Visitors: Traffic-Building Tips for Nonprofits at Webinar - Online Eastern Time

Nonprofit Marketing Guide.com — Fri, 26 Jun 2009 09:19:02 -0700

During this webinar, featuring David Westbrook, we’ll talk about the tools most likely to work for staff at small and medium-sized nonprofits — in other words, what you can do with little or no money and minimal technical expertise.

Jul 23, 2009: Event that Raise Money AND Further Your Mission at Online Pacific Time

GIFT — Thu, 18 Jun 2009 14:13:58 -0700

Presenter: Miguel Gavaldón, director of development, Equal Justice Society

Considering a new event, changing your existing event, or even canceling your event this year? Join GIFT's webinar to learn how your event can combine program and fundraising goals so that attendees leave with a stronger investment in your organization's mission-for more dollars before, during, and after the event. Organize your event so it builds community, strengthens relationships with your donors, and helps them be more engaged in your work. Miguel Gavaldón will provide ideas for setting up the scene, programming, food, and logistics, as well as how to weigh budget concerns.

Jul 23, 2009: Webinar: Content Creation Strategies: Making the Most of Your Writing, Photos, and More at Webinar - Online Eastern Time

Nonprofit Marketing Guide.com — Mon, 06 Jul 2009 19:52:57 -0700

During this free webinar, we’ll look at sample templates for several different kinds of editorial calendars, where to get ideas for new content, how to set realistic goals for yourself and prioritize which content to create first. We will also show you how to (and how not to) use technology to speed up your content creation and distribution.

Aug 4, 2009: Webinar: Nonprofit Marketing on Next to No Budget at Webinar - Online Eastern Time

Nonprofit Marketing Guide.com — Fri, 26 Jun 2009 09:24:05 -0700

These troubled times won’t last forever, and the organizations that do the best job staying in touch now will be best-positioned when the dollars start flowing again. At this webinar, you’ll learn new ways to do much more with a lot less and what you can probably do without.

Aug 5, 2009: Roberta's Rules: Moxie Methods to Improve Meetings at Your Desk! Interactive Webinar

manp123 — Fri, 01 May 2009 13:31:06 -0700

Is your organization struggling with parliamentary procedure and wondering if there is a better way? YES, there are easier alternatives, particularly for smaller boards, committees, councils and task forces. This SkillBuilder will give you the basics of “Roberta’s Rules of Order,” a more flexible, fun and yet focused approach. “Roberta” has been adopted by many nonprofits because it’s a better fit for their organization’s culture. This session will show you how to put more moxie into your meetings.

This SkillBuilder will include:

-How to use an alternative agenda planning format that will fast forward your meeting
-How to apply various meeting methods that are productive and easy to use
-How to steer a group through a meeting and end with action plan, a meeting record and upgrades for the next meeting

Aug 6, 2009: Building Organizational Capacity for Mission Advocacy at Your Desk! Interactive Webinar

manp123 — Fri, 01 May 2009 13:33:09 -0700

"Effective advocacy builds the capacity, effectiveness and impact of an organization. It enables charitable nonprofits to achieve their missions with systemic, lasting reforms. It enables organizations to achieve the greatest good for the greatest number of the people and communities that they serve,” - Center for Lobbying in the Public Interest. But how does an organization begin to get involved in mission advocacy? This webinar will outline eight indicators of capacity for nonprofits to effectively engage in advocacy and public policy.

This SkillBuilder will include:

-Prework: Organizational Assessment Tool
-An Overview of the 8 indicators of sufficient capacity for mission advocacy work
-Introduction to tools that will help you build your capacity

Aug 6, 2009: Webinar: Your Nonprofit’s Face: Adding Personality to Your Marketing Mix at Webinar - Online Eastern Time

Nonprofit Marketing Guide.com — Fri, 26 Jun 2009 09:55:11 -0700

You’ve heard that people connect with people – not organizations. Join Jocelyn Harmon, author of the Marketing for Nonprofits blog, for a lively conversation about adding personality to your marketing mix.

We’ll also take a look at some websites and see what they say about these organizations from afar — and we may look at yours too! Would you like some feedback from other participants, Jocelyn, and Kivi on what your website says about your nonprofit’s personality?

Aug 11, 2009: The Real Leadership Challenge - Getting and Maintaining Peak Performance at Your Desk! Interactive Webinar

manp123 — Fri, 01 May 2009 13:36:36 -0700

Are you realizing your potential? How about the other people on your team? Join this webinar to learn simple and powerful ways to take your leadership to the next level.

This SkillBuilder will include:

-The Formula For Success and how to apply it
-A 7-step process to reach your business (and personal) goals
-How you can learn more effectively and teach others for maximum retention

Aug 12, 2009: The Missing Middle: Building a Strong Mid-level Donor Program at Online Pacific Time

GIFT — Thu, 18 Jun 2009 14:20:20 -0700

Presenter: Stephanie Roth, editor, Grassroots Fundraising Journal

Many organizations are able to maintain a strong direct mail, email and events-based fundraising program that brings in lots of small donations. They're also able to keep up with the relatively small number of donors giving much larger gifts-over $2,500 for example-with visits, calls and other personal attention. This webinar will address an often neglected group of donors and potential donors-those who can give between $250 and $2,500-why they're an important source of support, how to identify prospects in this range, and the best strategies for building those relationships.

Aug 12, 2009: Webinar: Beyond Viral: Building Your Email List through Paid Marketing at Webinar - Online Eastern Time

Nonprofit Marketing Guide.com — Fri, 26 Jun 2009 09:59:50 -0700

Those of you asking for advanced tips on building your email list and online fundraising — this one’s for you! Join Alia McKee of Sea Change Strategies and Kevin Gottesman of Gott Advertising as they explore four ways you can build your nonprofit’s fundraising prospect email list using paid marketing.

Aug 13, 2009: Nonprofits and Taxing Issues at Your Desk! Interactive Webinar

manp123 — Mon, 04 May 2009 12:43:09 -0700

This workshop will review major tax considerations and an overview of the new Form 990 requirements. Nonprofit leaders often mistakenly assume that since they are a tax exempt organization, they aren’t required to pay taxes. Failure to comply with IRS rules causes severe penalties, and could even cause an organization to lose it’s tax exempt status. Come to this SkillBuilder to learn more about tax issues as they relate to nonprofits.

This SkillBuilder will include:

-Unrelated Business Income Tax – What is “unrelated” and how do you pay the tax?
-In-Kind donations – How do you record the value and what are the reporting requirements?
-Employment taxes – Which do I pay and which am I exempt from?

Aug 19, 2009: Webinar: The 10-Second Rule: Optimizing Your Website for Donations at Webinar - Online Eastern Time

Nonprofit Marketing Guide.com — Mon, 06 Jul 2009 20:23:58 -0700

Donors are looking for specific information to help them make the decision about whether or not to give to your organization or another. Studies on nonprofit websites concluded that nonprofits are not providing the information online donors need to make donation decisions. Whether you are a novice or pro, this webinar, featuring Glennette Clark, is for you if you want to strengthen your online fundraising efforts by giving donors the information they want.

Aug 26, 2009: Business Process Outsourcing and Automation at Your Desk! Interactive Webinar

manp123 — Mon, 04 May 2009 12:45:06 -0700

Are there days when you feel like much of your time is spent running the business of your nonprofit, rather than focusing on its charitable purpose? This SkillBuilder will include information on how other organizations have outsourced their back office to drive down cost. We will focus specifically on outsourcing IT, outsourcing business processes, and automating administration with member/customer self service.

This SkillBuilder will include:

-How to streamline administration
-How to avoid headcount
-Rationalizing your back office so you can focus on your charitable purpose

Aug 26, 2009: Webinar: Switching from a Print Newsletter to an Email Newsletter at Webinar - Online Eastern Time

Nonprofit Marketing Guide.com — Fri, 26 Jun 2009 10:03:56 -0700

Many nonprofits are switching their print newsletters to email newsletters to take advantage of all that email offers, including speed and significant cost savings. During this webinar, we’ll cover several important decisions you need to make, a good process to follow to transition your readers from print to email, and some essential best practices that all nonprofits with email newsletters should follow.